After spending 13 years in the agency industry, Jiri has recently switched to the client side where he is in charge of groupm marketing communication for ČSOB, one of the biggest banks on the market. Prior to this experience, he held various account management and strategic positions within Nydrle (now Publicis Groupe), VCCP and Ogilvy. In Ogilvy,  his last agency role was Head of Strategy and Consulting. 

Throughout his career he worked on all kinds of clients in all possible industries - from the smallest ones to large companies such as IBM, Nestlé, LG, Heineken, etc. His expertise is brand-building, communication strategy and brand experience.  Jiri is also a frequent juror/advisor/recipeint of Effies and also used to teach online marketing at the University of Creative Communication in Prague.