Joanna Okła is the CEO of EssenceMediacom Poland, a leading media agency that ranks among the top three media agencies in Poland. With 23 years of experience in the industry, she has previously overseen collaboration with market-leading clients such as the Danone Group, Mars Wrigley, The Coca-Cola Company, Procter & Gamble, and Haleon. Her expertise also extends to strategy and product development. Joanna is passionate about challenging misconceptions in the media sector by distinguishing between what is truly effective and what only appears to be so. She is a graduate of the Warsaw School of Economics and holds an MBA in Data & Innovation from the UVU Woodbury School of Business.