Joseph Hoban leads the overall brand function at RTÉ, Ireland's national public service media organisation. As Head of Group Marketing, Communications, Social Media, Events and Partnerships, Joe directs a dynamic and integrated brand strategy programme across all key consumer, stakeholder and internal touchpoints.

Championing brand purpose and driving results, Joe works with his teams across RTÉ to  develop and deliver top-rating advertising, brand, promotional and partner campaigns, as well as delivering a best-in-class corporate and consumer communications, social media and events function. Joe is responsible for a range of key CSR programmes, including RTÉ Supporting the Arts, Ireland’s biggest arts media support scheme.

An experienced board member, formerly for Literature Ireland and the Steering Group of Media Literacy Ireland, he was also Chair of the EBU's (European Broadcasting Union) Communications Directors Expert Group for ten years, and is currently on the Executive Committee of the Celtic Media Festival.