Juuso Kemi is the Creative CEO of Make it Simple, a Finnish creative agency recognized as the most awarded agency in Finland in 2023.
With over 20 years of experience, Juuso has built brands and led marketing that consistently breaks through – earning all major Finnish industry awards, including the Grand Effie.
He believes in three things: that brand is a company’s last true competitive advantage, that creativity is the most cost-efficient driver of growth, and that dullness is the most expensive mistake in marketing. His work is known for turning ideas into cultural conversations by seamlessly blending PR and storytelling.
Outside of advertising, Juuso writes and performs music and spends much of his time in junior sports. He is also likely the first Finnish baseball fan ever to judge the Euro Effies.
