Making sure the work works—everyone’s intent, Kieran’s responsibility. As Head of Effectiveness at Mother, he ensures that the intangible value of strategic and creative thinking is applied to generate tangible value for clients. Building the tools, habits and ways of thinking that teams use every day has embedded effectiveness into how Mother and its clients plan, make and judge work, helping deliver outsized returns for client and agency alike, from rejuvenating IKEA through a decade of The Wonderful Everyday, to taking M&S to a ten-year market share high.
