Kyle Oosthuizen is CEO of Blue Robot, a MarTech company delivering digital advertising solutions across EMEA, with recent expansion into APAC and LATAM. With 12 years in digital and advertising, he has led and contributed to thousands of campaigns across more than 27 countries, partnering with global brands and agencies to drive measurable effectiveness at scale. Kyle has served as a judge for the SMARTIES South Africa and Sub-Saharan Africa, Effie Awards 2025 and the Bookmarks 2025, bringing a practitioner’s lens to creative and commercial performance. Beyond commercial leadership, Kyle contributes to industry governance and standards. He has been involved in drafting the ARB gambling advertising code, serves as an independent external adjudicator, leads the IAB Media Council, and sits on the IAB Education Council and MMA Youth Council.
