Lars Heberer is the Creative Lead at Hankook Tire Europe, where he oversees creative strategy, corporate design, and international campaigns across all media channels. 

After nearly 20 years in senior creative roles at leading agencies such as Publicis, J. Walter Thompson, McCann Erickson, DDB (Kapacht), and KeKo, he took over creative leadership at Hankook Tire Europe in 2019. 

He works closely with the Global Headquarters in South Korea and is frequently entrusted with global brand and design projects. Throughout his career, he has worked with major brands, including L'Oréal, Opel, Porsche, Renault, SEAT, Telekom, Vodafone and more.
His work has earned numerous international awards. Since 2017, he has also served as a regular jury member at the GoSee Photo Awards.