A builder at heart, she grows brands from the inside out. With degrees in Economics and Political Science, she mixes analytical rigor with a love for culture, creativity, and human behavior.
She’s led iconic brands—Timișoreana, Ursus, Peroni Nastro Azzurro, Kozel—across 40 markets, turning insights into campaigns that connect and inspire. At Raiffeisen Bank Romania, she leads 50+ people, putting the brand on a clear success track.
Beyond corporate life, she’s mentored 100+ startups at InnovX Accelerator, teaches Campaign Planning and Customer-First Strategies, and as IAA President, champions creativity, talent, and the power of marketing to shape business and society.
