Laurentiu Semeniuc

I started my journey in advertising more than 20 years ago as a junior strategic planner. Since then I had the chance to work for a lot of local and multinational brands in almost all categories: FMCG (packaged food, snacks & confectionery, household products, personal care, alcoholic & nonalcoholic beverages), retail, durables, automotive, airlines, financial services, technology, pharma & healthcare, media & entertainment, social & public services, energy, e-commerce. My relationship with Effie Awards is both as a multi awarded winner along the years as well as a juror and member of the Steering Committee of Romania’s Effies.

In addition to agency work, I am also involved in talent development and education within the industry through the School of Big Ideas initiative as well as being part of the Advisory Board of the Faculty of Marketing.