Liane Siebenhaar, General Manager, Scholz & Friends Hamburg

Liane Siebenhaar is General Manager Scholz & Friends Hamburg, Member of the Partner Board of the Scholz & Friends Group as well as Chief Effectiveness Officer of the Scholz & Friends Family. Liane is one of Germany’s top tier strategists – besides strategy topics her professional experience covers areas such as brand strategy, social media as well international communications planning. As graduated psychologist Liane started her career in brand strategy at Jung von Matt. At Snapchat, she was responsible for creative strategy and developed transformative AR & performance strategies for clients before joining Accenture Song as Managing Director and Chief Strategy Officer.  Liane is member of the GWA board, Effie Germany President and has been jury member for award shows like DDA, ADC 22, The One Show and Cannes Lions. Liane was chosen amongst the 100 Minds of the Creative Industry by German trade journal Werben & Verkaufen (2021) as well as ‘40 under 40’ by Capital Magazine in 2021.