Linda O’Connell

Linda is an accomplished Marketing and Communications Manager at Breakthrough Cancer Research. Her extensive experience in integrated marketing and communications strategy has equipped her with a unique skill set in brand building, creative campaign implementation, and driving behaviour change through working collaboratively with multidisciplinary teams.  

Throughout her career, Linda has developed and delivered comprehensive campaigns that resonate with diverse audiences and stakeholders across a broad spectrum of sectors including Public Sector, Banking, Healthcare, Education, Insurance, and FMCG. This diverse background has honed her expertise in managing multifaceted campaigns across various channels, ensuring effective communication and engagement with different market segments.  

She advocates for the development of new, better, kinder, and smarter treatments for people with cancer, emphasising the critical role of research in this endeavour. This drives her efforts at Breakthrough Cancer Research, where she strives to make a significant impact on the lives of people affected by cancer.