Lotte Jones is the Deputy Head of Planning at VCCP London. She focuses on partnering with brands to ensure creative work populates culture while delivering rigorous business and real-world impact. A champion for work that works, Lotte joined the 2025 Effie Europe conference as a Gold winner for O2’s “Daisy vs Scammers,” and is looking forward to bringing that experience to the other side of the judging table this year. At VCCP, she has led major campaigns for Virgin Media O2, launched Wimbledon’s new brand platform, and developed behaviour change initiatives for Keep Britain Tidy. Her track record includes a Silver Cannes Lion for Creative Strategy, a Silver WARC Effectiveness Award, and several winning Marketing Society papers. Beyond her client work, Lotte is the Strategic Lead for “The Table,” VCCP’s entry-level programme. She is a passionate mentor dedicated to driving inclusion, demystifying the creative industries and creating tangible opportunities for the next generation of talent.
