Luella is a brand strategist known for her sharp cultural instincts, creative thinking, and no-nonsense approach to commercial impact. With a diverse background moving from client side to agency,  she’s always pushing for work that resonates in the real world. 

Currently working for dentsu Creative in London, Luella partners with clients like Apple, Cadillac, Coca-Cola and Santander to shape strategy that’s clear, imaginative, and grounded in human truth.  

She has a particular strength in unlocking brand tension, shaping narratives that stretch across platforms, and making strategy feel exciting and emotionally charged.