Marie Binet

Marie has a Master in Business and Marketing and 14+ years of experience working in research & insights in the sports industry.

She joined Fuse 3 years ago to lead the development of Insights and Effectiveness solutions for sport & entertainment clients. She plays a pivotal part in integrating partnership measurement into existing client’s frameworks pushing the sponsorship industry to develop smarter methods such as econometrics modelling, use of clean room and 1PD to track commercial impact to applying smarter level of analytics on consumer research to isolate the impact of sponsorship on masterbrand.

Prior, at her time at Publicis Sport & Entertainment, Marie delivered research projects for some of the biggest rights holders in the world including UEFA and the IOC bringing some innovative thinking to existing research program. On the brand side, she also created new methodologies to measure sponsorship performance for top global clients such as EA SPORTS and Samsung mobile.

Outside of work, Marie is a keen sports fans, likes an adventure and her holidays mostly consist of cycling, sailing or kayaking trips.