Melpo Gkofa

A marketing strategist, with long experience in research, brand, media, communications and creative strategy, Melpo has worked for brands such as Nestlé, L’Oréal, GSK, Fiat, Kraft Heinz and Emirates. Currently, she is Head of Strategy at The Weekend Agency. As a Marketing Hub member and project lead for the Marketing Pulse survey, Melpo is committed to advancing the field.