With almost 30 years in advertising, Mihai has spent most his career leading the most awarded Media Agency in Romania, UM.
His team’s recognition track record includes Agency of the Year @ Festival of Media Global in 2016 (7 Gold awards, 1 silver, 1 bronze + Grand Prix for the best campaign in 2016), Media Agency of the Year @ Eurobest in 2015, Media Agency of the Year @ Golden Drum in 2023 and 2024, but also 37 Cannes Lions (including 2 Grand Prix), more than 80 Effie awards and Grand Prix in Euro Effie 2022.
Strategist at heart, he believes that, more than ever, brands need the courage and the knowhow to stand out in the sea of communication noise and anonymity facilitated by AI.
Mihai is currently the CEO of Omnicom Media Romania (UM & Initiative).
He is also actively involved in media tools development & media industry associations, promoting innovation and high international standards on the Romanian market: 2003-2011 Vice President of ARMA (industry association for TV audience measurement), Member of the Board of BRAT (industry research association, monitoring & audit for Press, Internet, OOH & Radio) since 2007, Member of the Board of IAA Romania since 2013.
President of the Organizational Committee for Effie Romania in 2019.
International jury member of Cannes Lions, Festival of Media Global, Effie Global Best of the Best, Effie Europe, MMG.
