Milena Djoric Guduric

Marketing Director, Aik Bank Serbia

Milena Djoric is Marketing and Communications Director at AikGroup and AikBank, where she oversees strategic creation and execution of marketing and communication activities across Adria region. Milena led the rebranding of AikBank, the biggest domestic, privately-owned bank in Serbia. In her role, Milena supports development and implementation of different campaigns and initiatives, with focus on introducing new, digitalized services to the market and ensuring relevant positioning of the brand and marketing effectiveness for the business goals.
Milena gained professional experience across various industries through working with prestigious marketing agencies like McCann Beograd, and tech companies like Mastercard where she was Head of Marketing for 3 markets. Her passion for leveraging technology and digitalization for philanthropic causes, resulted in great number of awards for projects and campaigns her team worked on.