Mireia Casadellà is a Senior Marketing leader with a proven track record of driving growth for some of the world´s most iconic brands – including Lay´s, Doritos and Tropicana- across multiple leadership roles at Pepsico Europe. Her experience spans Marketing, Consumer Insights and Innovation giving her a holistic perspective on how to build culturally relevant brands that deliver tangible business impact.
Passionate about Creative Effectiveness and Talent development, Mireia currently serves as Head of Marketing Capabilities for Pepsico Europe, where she is leading the transformation of the organization´s marketing skills, processes and tools. Her focus is on elevating strategic and creative excellence to accelerate growth and ensure teams are equipped for the challenges ahead.
She deeply believes in the power of human touch. Effectiveness is ultimately about moving people at scale, and that requires human insight, empathy and creativity that no algorithm can replicate.
