Mojca Pesendorfer is Head of Marketing at Atlantic Grupa, a leading FMCG company originating from the Western Balkans and home to some of the region’s most iconic brands. With deep expertise in strategic marketing, product design, and innovation, she contributed especially to the growth of brand Argeta which became market leader in Europe in its segment of pâtés. Prior to joining Atlantic Grupa, she served as Strategic Director at Publicis Groupe Slovenia, where she matured her skills in strategic brand building. Her work has been recognized with over 10 Effie Awards in Slovenia and 4 at the European level. As a former Expert Director of Effie Slovenia, she is passionate about marketing effectiveness and driving consumer-centric growth.