Natália Sinay
Brand and ATL Strategist - O2 Slovakia
Natália has more than 18 years of experience in ATL and BTL, mainly in telco and banking segments. Currently, holding the position of Brand and ATL Strategist in O2 Slovakia, Natália is responsible for the strategy of O2 , Radosť (digital operator) and Tesco mobile brands.
Natalia has rich experience in brand building, marketing strategy and employer branding, which she has gained during her career in various companies. In addition to this, she dedicates her time to campaigns with a positive social impact. Her last campaign "400m on display is too much" drew attention to the lack of exercise in children and their excessive use of digital technologies. This initiative was realized in collaboration with family psychologists and experts, with the aim of promoting responsible use of technologies.