I am a marketing and communications professional with over 20 years of experience managing leading brands in Ukraine and internationally. Currently, I serve as Communications Director at IDS Ukraine, where I oversee communications for the company and all its brands.

My expertise lies in brand communications, corporate reputation management, and CSR initiatives, with a strong focus on building brand equity and long-term consumer trust. 

 I hold a degree in marketing from Kyiv National Economic University and an MBA from Edinburgh Business School. Throughout my career, I have successfully developed and implemented large-scale brand campaigns in Ukraine and abroad, with a particular emphasis on innovation, sustainability, and social impact. I also had the successful experience to lead the brand strategy for the international brand in IDS Borjomi International, which strengthened my expertise in positioning premium products on highly competitive markets. 

 I am passionate about creating communication strategies that align creativity with business objectives, delivering both brand awareness and measurable results. IDS Ukraine’s brands have the leadership positions in competitive market segments.