With over a decade of experience in marketing, Olaitan is a senior marketing professional at BNP Paribas Personal Finance, working on data-driven customer engagement and repeat-spend campaigns for some of the UK’s most recognisable retail brands, including Apple, Currys, and other leading retailers. His work sits at the intersection of commercial strategy and creative execution, where the measure of success is always impact on the bottom line.
His expertise spans the full marketing mix, covering CRM, social, out-of-home, paid marketing and in-app channels, with a particular focus on building go-to-market strategies that drive meaningful acquisition and commercial outcomes. He has worked on multi-market campaigns across the UK and seven African countries, and his work during the pandemic was featured in Time Magazine.
With his agency background, Olaitan executed integrated campaigns for global organisations including Wikipedia, the United Nations, Flutterwave, Access Bank, Premier Cool/Manchester City FC, and Johnnie Walker, spanning nonprofit, fintech, financial services, and consumer brands. He also contributed to a Google-backed programme with a goal of training one million small business owners in digital skills across Africa, and has spoken at Social Media Week Lagos.
He holds UK Global Talent recognition in digital technology – an endorsement reserved for practitioners who have demonstrated exceptional impact in their field.
