Panayiota Konnari is a Communication Strategist at Cyta, with over 26 years of experience in communications, marketing, and public relations. Over the past four years, she has been operating at a strategic level, leading initiatives that redefine corporate communication and drive measurable results and strong brand impact.
Throughout her career at Cyta, she has been actively involved in shaping the communication strategy for key commercial brands, including Cytamobile-Vodafone, Cytabusiness, and Cytavision. She has contributed to the development and execution of high-impact campaigns that have received significant awards in both Cyprus and Greece, demonstrating their effectiveness and strategic excellence. At the same time, she has introduced changes and transformations that have substantially enhanced efficiency and modernized the organization’s communication approach.
In 2024, she led Cyta’s rebranding project, a strategically significant transformation that repositioned the brand, strengthening its relevance and connection with contemporary audiences.
Prior to joining Cyta, she gained multidisciplinary experience in an advertising agency as a Client Service professional, as well as in the media industry, working as a news anchor and radio producer—shaping her holistic understanding of content, audiences, and media dynamics.
Her professional approach focuses on campaigns that combine strategic thinking, creativity, and measurable impact, with a strong emphasis on initiatives that create meaningful value for both society and business.
Through her role as a juror at the Effie Awards Europe, she aims to recognize and elevate work that sets new standards in effectiveness and the power of communication.
