Pascale Nadar, Creative & Lecturer, HU

Pascale Nader has built her experience in major global advertising and media networks such as McCann, Saatchi&Saatchi, DDB, Y&R and Havas. Coming from the creative side of the business and working closely with seasoned global marketers, Pascale brings a critical view on marketing practices and effectiveness within the new paradigm and its challenges. She has worked as Creative Director for some of the most influencing global brands (P&G, Coca-Cola, Mondelez, Danone, Sanofi, Reckitt Benckiser, General Mills, etc.). 

Her experience spans various industries (FMCG / Health / Beauty & Cosmetics / retail / Health / Services) in multicultural environments and markets: From the Middle-East, to North Africa and now to Europe, Pascale has a global view on consumer and market trends which have a direct impact on brand success and their marketing strategies. 

Currently based in The Netherlands, she is involved in vocational teaching and course designing for Creative Business program. She has recently acquired additional expertise in developing new sustainable brand models, services and experiences (human-centred service design) through MarCom activities, production and media. She believes that brands need to leverage “sustainability” to remain relevant. Because in today’s world, values-driven brands drive true effectiveness.