With 35 years experience in marketing and agency communications, from Advertising, to CRM to Retail , and having held roles as both Client Director and Strategy Director, Peter has a wealth of experience to draw up.
In the Global non-profit category Peter has worked with UNICEF to help define brand strategy and fundraising approaches, and in Europe with charities such as Barnardos and has worked extensively on UK Government departments for Employment, Childhood Nutrition and Healthcare.
In the commercial sector Peter has worked with brands such as Sainsbury’s, Carlsberg, The Coca-Cola Company and SC Johnson across a mix of European and Global strategy roles whilst working at Leo Burnett and Arc and also VML.
Now at the LEGO Group, and working from within OLA the LEGO Groups own internal full service creative agency, Peter is the Experience Strategist responsible for Global Masterbrand Commerce strategy across campaigns such as Christmas, Easter and new product launches.
