Petter Lublin is one of Sweden’s most awarded Creative Directors, with over 20 years of experience in advertising and communications in London and Stockholm. At Prime Weber Shandwick, he specializes in PR-driven ideas that combine creativity and strategy to build strong, impactful brands. 

Petter has led campaigns for both public and private clients with complex communication needs, creating integrated solutions across earned, owned, paid, and shared channels. His work is known for delivering broad reach and lasting results through innovative storytelling. 

He has been recognized with more than 80 international awards, including Cannes Lions, One Show, D&AD, Clio, Epica, Eurobest, NY Festivals, Webby, LIA, and FWA.