Ringo Moss is a seasoned strategic marketing professional with a proven track record in shaping and executing award-winning brand and communications strategies. With diverse experience spanning a wide range of communications roles, categories, and global clients including Smirnoff, Qatar Airways, and Mastercard, Ringo focuses on empirical marketing science to deliver effective communications. He believes in the power of creativity to create unfair commercial advantage, whether in B2B or B2C. 

 His approach to effectiveness is grounded in a belief that stand-out creativity and consistency are the foundations of long-term brand growth. Ringo champions work that is both bold and evidence-based - ensuring great ideas don’t just get noticed but deliver measurable outcomes through the marketing funnel. 

A regular judge at the Effie Awards UK over the past five years, Ringo brings a strong effectiveness lens to both strategy development and industry evaluation. He is a vocal advocate for embedding an effectiveness culture into creative organisations and believes the best work is always the result of clear thinking, courageous ideas, and a relentless focus on objectives. 

With broad experience spanning sectors from alcohol to aviation, finance to FMCG, Ringo combines global brand expertise with a local understanding of markets and audiences.  He is passionate about fostering talent, growing strategic capability, and helping brands commit to work that delivers both cultural resonance and commercial success.