Róisin has 18+ years' experience working in marketing communications in both creative agency and brand side roles. Róisín has worked with Irish and Global brands and has worked in both Dublin and London. During her time as Head of Client Service and Managing Director of 'Guns or Knives (now part of Droga 5 Dublin) she lead some of the agencies most awarded campaigns including the global launch of taxi app Hailo and the agency was the most awarded activation agency in Europe. In 2017 Róisín moved brand side as the Head of Brand Communications for Ulster Bank where she and her team developed the award winning 'First Five Mortgage' proposition and campaign, growing market share to its highest ever point. Roisin joined Diageo Ireland in 2023 leading the creation and launch of a new on trade experiential platform 'Live & Rising' for Guinness before taking on her current role as Head of Luxury Spirits working across the portfolio of Gin, Whiskey and Tequila brands. Having worked as a senior leader in both agency and brand roles, Roisin is a strong believer in the role of creativity and is an advocate for the power of collaborative working relationships to drive commercial results.

During her career so far Róisín has achieved the following:

• Marketing Society of Ireland Council elected member 2021 - Present

• Effie Ireland Judge 2021 & 2024
• Doyenne award finalist 2017
• APMC board member 2013- 2017

And worked as part of the teams achieving the following industry awards:

• UK Marketing Society Award Hailo Launch
• Kinsale Shark Awards × 4
• ICAD Award x 8
• NNI Award
• An Post Smart Marketing Awards
• APMC awards × 22
• IMC Awards × 14
• The Appy Awards × 2
• Best OOH award
• AIMS Ireland 2017 Best Research award
• INMA Global Media Awards 2018 × 2
• Effies Ireland Silver Award 2023
• Cannes Shortlisted for Guinness Foot Pints