Sarah is Head of Strategy and co-owner at The Public House, an independent creative agency in Dublin known for its philosophy that Boring Doesn’t Sell.
She has a track record for creating anti-formula strategies resulting in Effies for Cadbury, FBD Insurance and back to back Gold Effies for EPIC The Irish Emigration Museum.
Sarah spoke at Cannes on the importance of channeling a beginner’s mind to sharpen strategic and creative thinking with a workshop called ‘You Are Dumber Than You Think’.
A champion for creative effectiveness within the Irish industry, she created The Interesting Index, a quarterly survey measuring which ads people remember and why – the first of its kind in Ireland.
