As Managing Director of OMD Ireland, Susan Daly is responsible for leading the agency’s strategic direction, driving business growth, and ensuring the delivery of innovative, data-driven solutions that deliver real results for clients.
Susan has been a prominent figure in the Irish marketing communications industry since 2009. She joined Omnicom Media Group Ireland in 2011 and has since held a variety of senior roles, including Strategy Director and Head of Marketing Intelligence. Throughout her career, Susan has provided strategic leadership across a diverse portfolio of clients, from major global brands to ambitious local start-ups. Her expertise in developing effective, insight-led strategies has contributed to multiple industry accolades, including the All Ireland Marketing Awards and European EFFIEs.
Susan is passionate about insight-driven solutions that combine the rigour of data with human understanding to unlock brand and business advantage. She is a strong advocate for effectiveness in marketing, believing that the best work is both creatively inspiring and commercially impactful.
