Tara is an award-winning strategist with over 20 years’ experience in crafting communications strategies that deliver real, measurable commercial impact. She has worked with some of Ireland’s top agencies and partnered with a diverse range of clients — from global powerhouses like Vodafone, Pfizer, Unilever, Lidl, and Kerry Foods to iconic Irish brands including Fáilte Ireland, Bulmers, and An Post. 

Passionate about the power of creativity to drive business success, Tara’s core strength lies in her ability to uncover deep cultural and consumer insights that inspire more effective, resonant creative solutions. She believes that great strategy sits at the intersection of sharp commercial thinking, powerful storytelling, and authentic audience connection. 

Tara’s work has been recognised multiple times at the Effies Ireland, and while at Droga5 Dublin, she led the strategy for the "Sleeping Flags" campaign for O.N.E — a project that was awarded four Cannes Lions, including a coveted Lion for Effectiveness.