Tom is an independent customer-led growth advisor and fractional CMO, helping business leaders and senior marketers navigate complexity and define clear, actionable paths to growth.
Operating at the intersect of brand, business and product he has delivered proven marketing effectiveness for global brands including Costa Coffee, adidas, easyJet, L’Oréal, Virgin and Nespresso.
A previous Effies Europe and UK judge and Effie winner, Tom brings a rigorous, evidence-led perspective with particular strength in performance marketing, CX and data, and a belief that today, how marketing effectiveness is achieved matters as much as the results it delivers.
