Viktor Andersson

Viktor Andersson is a strategist and co-founder at Differ Agency, a Stockholm-based creative consultancy specializing in brand development and sustainable growth. With a strong foundation in strategic communication, Viktor plays a central role in shaping how brands connect with audiences in a meaningful and future-focused way. 

At Differ, he leads projects that fuse strategy with execution, covering everything from communication planning to concept development and brand activation. His work is defined by a commitment to authenticity and sustainability, ensuring that brands move beyond surface-level messaging to engage in real, value-driven storytelling. 

A vocal advocate for change in the advertising industry, Viktor has championed initiatives that spotlight sustainability in marketing, including pushing for the addition of environmentally focused categories in major creative awards. His influence extends beyond client projects, encouraging the industry as a whole to embrace accountability and transparency. 

Viktor’s approach continues to position him as a respected voice in the branding world—one who challenges both agencies and clients to think deeper about purpose, responsibility, and long-term brand trust.