Viktor Jacobsson

Global Creative Director - Uber

Viktor Jacobsson is an award-winning creative leader with 18 years of global experience shaping brand narratives and leading innovative campaigns for some of the world’s most iconic companies, including Apple, Nike, Google, and Uber. Currently based in Amsterdam, Viktor serves as a Creative Director at Uber, where he helps drive the brand’s creative vision across international markets.

His career spans top agencies and brands in Stockholm, London, New York, and Los Angeles, reflecting a deep understanding of both global strategy and local culture. Known for his sharp creative instincts and collaborative leadership style, Viktor has built and led multidisciplinary teams that consistently deliver standout work recognized by the industry.