Yoana Pancheva

With over 17 years of experience in the advertising industry, Yoana Pancheva has built a distinguished career across various client service roles at guts&brainsDDB. Currently serving as the Chief Operating Officer of the creative agencies within AdHub., her role involves managing client relations and driving innovation and strategy for the group’s creative divisions. This includes overseeing the operations of guts&brainsDDB, DNA, Nitram, TribalWorldwide Sofia, and Gotovo. 

Yoana holds an MBA in Marketing and Business Administration, demonstrating her strong academic background in addition to her professional accomplishments. Her dedication extends beyond her professional duties; she is a member of the board of directors of IAB Bulgaria, where she contributes to educating and training the next generation of digital advertisers. 

Her expertise and commitment to the industry are further recognized through her participation as a jury member in various prestigious local festivals, including Effie Bulgaria and the FARA Media Festival.