As Chief Strategy Officer at Wavemaker Hungary, Zoltán brings over 30 years of advertising expertise to his role. His journey from copywriter to strategist includes work with FCB, Young & Rubicam, and Isobar, guided by his core belief that "ideas matter only when put into action".

Zoltán teaches "Mobile Research Methodologies" and "Introduction to Design Thinking" at the University of Szeged, sharing his knowledge with future marketing professionals.

As a regular conference speaker, he explores how new technologies reshape brand building.

During his time as co-founder of Beyond Partners (2019-2024), Zoltán helped companies create value and make positive change. His approach bridges analytical thinking and creative exploration-helping logical thinkers find their creative side while guiding creative people toward strategic goals.

Recently, Zoltán has focused on how ads affect buying habits. He explores ways marketing can support a more sustainable world. His professional philosophy remains simple: to leave future generations a world as good as—or better than—the one we received.