Darren Hawkins Head of Effectiveness, Europe & UK – McCann Worldgroup Darren began his planning career with JWT working on Shell Europe, Warner Lambert and TNT International Express before founding his own digital agency, where he led the likes of Kellogg’s and Coco-Cola into the first digital revolution. Prior to joining McCann Darren’s career spanned […]
Iolanda Casala Head of effectiveness McCann Worldgroup Spain – McCann Worldgroup Iolanda Casalà has over 30 years of experience in communication, with deep expertise in strategic disciplines such as brand building, effectiveness, advertising, and research. She joined McCann in January 2020, after nearly 15 years contributing to the strategy team at Ogilvy Barcelona, following more […]
Venia is a strategist with 13 years of experience, currently holding the position of Head of Strategy at McCann Worldgroup Athens. Passionate about uncovering human truths and brand pain points, she excels at transforming them into creative briefs that inspire and open up new possibilities for business growth. For Venia, effectiveness is a human-first pursuit, […]
23 years of brand strategy, marketing research & consumer research, communication strategy, digital strategy, business development. Over 70 prizes at EFFIE AWARDS (including GRAND EFFIE, Euro Effie, Global Effie), Internetics, Golden Drum for clients as: KFC, Vodafone, Mastercard, Rom, Orkla Food, Pepsi, Dacia, Lay’s, Romtelecom, Petrom, Ursus, Timisoreana, Mountain Dew, Pate Sadu, Salveaza Vieti, React, […]
