Tom Vingerhoets Executive Strategy Director – VML Belgium “My kids call advertising “reclama”—a mix of the Dutch words for advertising (“reclame”) and drama—because it interrupts their YouTube videos. It’s funny, but also a good reminder of the challenge we face: if our work feels off or irrelevant, it simply doesn’t work. “That’s what drives me in […]
Dimitri De Lauw Chief Strategy Officer – VML Belgium It’s more than a motto for Dimitri De Lauw — it’s the mindset that drives everything he does. For over 20 years, he has helped shape brands and communications at leading agencies like BBDO, Wunderman Thompson, Accenture Song, and now VML, with a valuable intermezzo at […]
