“Ecem’s background in social psychology underpins her interest in what drives human behaviour and how this shapes the way people respond to brand communications. As Global Creative Thought Leadership Manager at Kantar, she creates content that translates evidence based intelligence on advertising effectiveness into practical insight, helping brands make better creative decisions at scale to […]
Ecem Erdem Global Creative Thought Leadership Manager – Kantar With a background in Social Psychology, Ecem has always been passionate about understanding the truth behind the human behaviour and attitudes. She currently works as the Global Creative Thought Leadership Manager at Kantar, leveraging her passion for research and data-driven insights and to help shape global […]
Global Creative Thought Leadership Manager – Kantar With a background in Social Psychology, Ecem has always been passionate about understanding the truth behind the human behaviour and attitudes. She currently works as the Global Creative Thought Leadership Manager at Kantar, leveraging her passion for research and data-driven insights and to help shape global brands by […]