Ksenia Barton is an Effie Gold winner Strategist with over 15 years of experience in marketing.

She currently leads Performance marketing at TikTok, EUI. Previously, Ksenia was a Strategist at TikTok Creative lab and at LEGO group, looking after brand, comms and creative strategy. She’s also led from the agency side, working at Publicis Sapient and looking after campaigns for Coca Cola, Audi, Unilever, J&J, Mondelez.