I a Brand Manager with 13 years of experience in FMCG, gained across both multinational organizations and entrepreneurial ventures. She currently leads Core+ beer brands Madri and Staropramen in Bergenbier SA, with expertise spanning brand strategy, brand management, 360° campaigns, and brand launches. Her career includes successful work on local brands such as Edenia Pizza and international brands including Wipol, Cif, and Madri, with innovations deployed across multiple markets. In 2024, she launched Madri Excepcional in Romania, a fully integrated campaign awarded Best Beer Market Launch at the Piața Awards.
