Elena Koleva is from Bulgaria. She has been professionally engaged in marketing research for 24 years. She is the author of several methodologies for ads’ pre-testing and evaluating ad effectiveness.
Elena Koleva leads lectures on “Advertising Research” and “Methods for Researching Advertising Impact” at The New Bulgarian University. For the past 5 years, she has been part of the Effie Bulgaria judge, as well as a jury at the Progressive Awards in Bulgaria.
