Eleni is Strategy Director at The Newtons Laboratory, leading strategic thinking across a wide range of branding and communication projects. Her work focuses on brand positioning, narrative development and the design of tailored methodologies that help brands define who they are, where they are going and how to build stronger connections with their audiences.
Her previous experience includes eight years in marketing research, leading and coordinating multi-market programs across Europe and Asia. This experience gave her a strong foundation in human insight, cultural understanding, and creative problem-solving while strengthening her ability to guide cross-functional, multidisciplinary teams through complex business challenges.
Her expertise spans sectors including telecommunications, retail and FMCG. Across these categories, she has developed brand and campaign strategies that bridge brand ambition, effective creative work and real market impact.
