Hafida Abahai-Almarini has worked for over 2 decades at notable (inter)national PR & marketing communications agencies, of which 7 years as Managing Director Weber Shandwick in The Netherlands. Throughout her career, Hafida has worked with leading brands and institutions such as Dove, Max Mara, Garmin, Philips TV & Sound, Make-a-Wish Foundation, Barbie, Remington, and many others.
Hafida started her Amsterdam based pr agency Hafida Abahai PR in 2025 offering flexible and fractional PR solutions, ranging from full-service teams to individual freelance support, depending on the needs of the client. An agency for lifestyle brands, as well as art and cultural institutions, and cultural campaigns, the agency provides strategic consultancy with real results and a hands-on mindset. A.o. clients are private bank InsingerGilissen, renowned cosmetic clinics chain Velthuiskliniek and yacht company Vanquish Yachts. The agency was named ‘2025 Agency to Watch’ by FONK magazine , and nominee for the 2025 ‘New Kids on the Block’ awards by SAN & FONK magazine
Hafida was recognized by Adformatie in 2018 as one of the Top 10 Communication Talents shaping the future of PR in The Netherlands. Her passion for culture and helping build brands from launch to success is at the heart of everything she does. Her Moroccan-Dutch bicultural background shapes her diverse, inclusive approach, ensuring a broad perspective. Hafida’s commitment to excellence and innovation is also reflected in her years-long role as a jury member and president for prestigious awards in PR and creativity, including Cannes Lions, Dubai Lynx, and EFFIE.
