Hristo Petkov is Business Director at Next DC, a creative and brand communications agency with a growing footprint across Europe and the United States. He leads the agency’s international client strategy, working with global brands including Miro, LucidLink, Ingenico, Renault, and Carlsberg on integrated campaigns spanning brand activations, multi-market rollouts, and digital content.
With experience collaborating with clients and partners across Europe and North America, Hristo brings a genuinely global perspective to effectiveness conversations — with a sharp eye for ideas that are locally resonant and internationally scalable.
He is a strong believer that the best marketing doesn’t just win awards — it moves businesses forward.
Hristo Petkov (extended bio)
Hristo Petkov is Business Director at Next DC, a creative and brand communications agency with a growing footprint across Europe and the United States. With extensive experience leading integrated campaigns for global brands, he sits at the intersection of strategic thinking and creative execution — helping clients achieve meaningful results in competitive, fast-moving markets.
In his role at Next DC, Hristo drives the agency’s business development and client strategy across international accounts, working with globally recognised brands including Miro, LucidLink, Ingenico, Renault, and Carlsberg. His work spans large-scale brand activations, digital content, and multi-market campaigns — built around ideas that travel across cultures and deliver on business objectives.
Having collaborated with clients and partners in Europe and North America, Hristo brings a genuinely global perspective to effective conversations. He has been involved in campaigns that required navigating complex, multi-stakeholder environments and diverse consumer landscapes, giving him a sharp eye for what makes work resonate locally and be internationally scalable.
He is a strong believer that the best marketing doesn’t just win awards — it moves businesses forward.
