Katia Fragkou is a senior brand and communications leader with over 20 years’ experience shaping some of the world’s most recognised FMCG and spirits brands. She is currently Global Head of Brand Communications at Pernod Ricard, where she leads global creative and communications strategy across the Pernod Ricard portfolio
Across her career, Katia has built brands from strategy to launch, delivering integrated, culturally resonant campaigns across Europe, the US, Asia and the Middle East. She has held senior leadership roles at Pernod Ricard, Chivas Brothers, PepsiCo, Kellogg’s, Johnson & Johnson and Unilever, managing multi market portfolios, large scale budgets and complex agency ecosystems, and consistently driving growth through strong creative effectiveness.
A passionate advocate for the power of creativity and culture in driving commercial performance, Katia combines deep strategic brand expertise with digital and social innovation. Known as a collaborative leader and clear communicator, she has led high performing, diverse teams and continues to shape modern brand storytelling at global scale.
