Katerina Todorovski is Head of Brand Marketing at BCR (Banca Comercială Română), part of Erste Group, where she leads the brand strategy and marketing direction for both BCR and George, First Intelligent Banking. With over 20 years of experience across telecommunications, FMCG, and banking, spanning both agency and client-side roles, she brings a strong, holistic perspective on how brands drive relevance and business growth.
Her work sits at the intersection of strategy, creativity, and effectiveness, with a clear focus on delivering measurable impact. She has led the development of integrated brand platforms and campaigns that connect strong strategic thinking with executional excellence, contributing to both brand equity and commercial performance.
Katerina has a deep understanding of consumer behavior and market dynamics and is passionate about building meaningful brands that are accountable for results. She believes that creativity delivers its true value only when it drives effectiveness, and focuses on simplifying complexity, aligning teams around clear strategic direction, and shaping communication that moves both people and business forward.
