Klára is a Client Service Director at ResSOLUTION Group, where she leads a team that helps brands answer key questions related to their performance, consumer relationships, and the effectiveness of marketing communication. She designs research frameworks and oversees the entire process from the initial brief to actionable, practical recommendations. Her expertise focuses on measuring brand health, long-term brand growth, and the impact of communication on key brand metrics.
Klára has nearly 15 years of experience in market research. She began her career at Nielsen Admosphere (formerly MEDIARESEARCH), working with advertising monitoring data. She later transitioned into marketing research, supporting brands in data-driven strategic decision-making. Her expertise includes brand and advertising diagnostics, as well as integrating multiple data sources to deliver deeper insights into campaign effectiveness.
