Lidija Rakuša, Marketing Director at SPAR Slovenia, has extensive experience across various fields of marketing, public relations, and sales, with particular expertise in marketing strategy, media planning, and digital communications. She has worked both in marketing (DDB) and media agencies (OMD, Omnicommedia Group) as well as on the client side, where she has especially distinguished herself with a strong track record in the retail industry (SPAR, Merkur, Lidl).
In addition to delivering outstanding business results, her effectiveness is also reflected in numerous awards received at festivals in Slovenia and abroad. Beyond her professional expertise, she is recognized for her ability to maintain positivity and foster collaboration even in challenging situations, always striving for effective solutions.