Linda Bradley is Head of Planning, Insights and Media at Diageo Ireland since January 2024. Linda’s 20-year marketing career has involved three major multi-national companies (Danone, GlaxoSmithKline, Diageo) in Ireland and the UK, working on market leading brands such as Guinness, Rockshore, Carlsberg, Actimel, Ribena, Panadol and Corsodyl.
Driven by a love for identifying compelling consumer insights, creativity and effectiveness, Linda has delivered bold and brave marketing work including Corsodyl ‘Ignore’ which won a bronze Effie, Guinness ‘Welcome Back’ and #lookslikeGuinness campaign as pubs reopened after Covid leading Guinness to become the most talked about beer globally, the relaunch of Rockshore with new brand platform ‘Refreshingly Irish’ and most recently a bronze Effie for Guinness ‘Lovely Days’ Summer campaign in Sustained Effectiveness category.
After 12 years in London, she decided to make a move back to her hometown of Dublin, where she joined Diageo working on the Guinness global brand team for just over 2 years and then moved to the Diageo Ireland business as Head of Beer for 2 years. In her current role, Linda and the planning team are focused on ensuring strategic thought-leadership and putting the consumer at the heart of everything we do, driving a culture of marketing effectiveness on A&P spend, proving the value that marketing has in driving real business impact. She sits on the Marketing Leadership Team.
Prior to starting her career, Linda completed a BBS in Marketing and International Business at Trinity College Dublin and an MSc. in Marketing at Smurfit Business School. When she’s not in work, you can find Linda running around after her two children, age 9 and 7, working out in the gym at a bootcamp or spin class or catching up with friends and family.
